Marketing Through Micro-Moment by @SFMCbrittany #dsclt16

TL;DR: Take advantage of micro moments to help your customers accomplish what they want.

The moments you have with your mobile device. 60% of consumers use mobile exclusively to make a decision with telecom, restaurants and entertainment. Today Americans will check their mobile device 8 Billion times. 

This is because customers want information immediate, relevant and frictionless.

1. I want to do- how can our brands be useful to our customers as they try to accomplish something? 

2. I want to go- how can we help our customers get to where they want to be? 

3. I want to buy- TAKE MY MONEY!

These might seem big-brotherly but they are a mutually beneficial relationship. We help the consumer accomplish something but we also get to market to them.

1. Identify your customer's micro moments.

2. Evaluate the current experience across those moments.

3. Connect the dots across your brand's teams and channels. 

4. Strive to be available, useful and quick.  Utility trumps novelty.

5. Test. Measure. Adjust. Repeat.