The Behavioral Marketing Manifesto by @_DaveWalters #bmancsc

1. Marketing is the "at scale" way to reach customers. 
2. Marketing is the best chance to frame the buying decision in your favor. Start early.
3. Marketing without a point of view is time and money wasted. 
4. There's a human on the other end of every marketing experience. 
5. Understand the difference between the science and art of marketing. Be better at both.
6. A marketer's best friend is a well-informed sales rep.
7. Expect CRM drama between sales and marketing. Solve it with more qualified leads. 
8. Sales complains about logging activity until they close six more deals a month.
9. Sales is comp-driven but don't underestimate the roles of team and mission. 
10. Done well, great sales informs better marketing - and vice-versa.
11. Your customers will solve their business problems - with or without you.
12. Cherish your existing customer base and build raving fans from Day One. 
13. Your goal: remain so critical your customers don't even acceept competitor calls. 
14. Build a core competency in customer listening closest to your most progressive executive.
15. Your customer's skill set is a spectrum: some are at zero, some are improving fast, some could teach you.
16. Educating prospects is marketing's most important job. Always and forever. 
17. If you don't positively articulate your value prop, your competitors will stack the deck against you. 
18. Winning content strategy is built on value exchange. You provide insight, they share data and allow you to shape their thinking. 
19. Understand the lead source, content preferences and behaviors of your best prospects and double down. 
20. Choose the best three social destinations and engage like your business life depends on it. It does.
21. Data driven is nice, but conversion driven is better. 
22. Care more about what your audiences do than what they say. 
23. It's marketing's job to figure out how to make sense of "all that data."
24. All the data in the world won't gloss over bad customer experience or poor execution. 
25. Customer data is like human knowledge - build it from diverse sources over a lifetime. 
26. One 'Buy Now' button click is worth more than 100 email opens.
27. Buyer intent is captured in actions not words. Sales and marketing should both understand this reality.
28. Behaviors are a marketer's treasure map.
29. A great scoring model includes behaviors, demographics, sentiment and complete objectivity. 
30. Factoring your customer experiences for behavior transforms marketing effort into revenue.
31. Hire for potential and be prepared to mentor your staff to greatness. 
32. Build a team and culture that celebrates new-hire referrals from existing employees. 
33. Require your marketers to work directly with sales management on program development and reporting. 
34. Hire an expert on your marketing platform of choice. Their deep skill enables your success. 
35. Develop a strong competency around hiring brilliant 25 year-olds. They're tomorrow's directors and VPs in training.
36. It's your job to educate you executives on marketing. Ignore this at your own peril.
37. Your company has a story. Discover it and anchor your marketing on its principles. 
38. No one cares about your constraints. Give 120% to every customer experience you tackle. 
39. Authenticity and trust are the basis of every great relationship.
40. Look beyond your industry for winning marketing tactics. Different is better. 
41. Trust but verify in the demo phase. Evaluate on end-to-end solutions, not slide ware. 
42. Outsource when necessary, but develop policies and processes to drive execution.
43. Use agencies to scale your most successful marketing programs while challenging them to develop big ideas. 
44. Clearly understand and enforce how your vendors work together to make your marketing better. 
45. Cheaper isn't always better. Hire the best thinking your budget can buy and track ROI like a beast. 
46. Revenue lift cures almost all ills. 
47. If you're ignoring behaviors, it's bad.
48. Every marketing interaction costs money. Being brutally efficient on cost drives top-line revenue.
49. Great marketing makes your customer want to give you money. Don't get in the way.
50. Email opens, customer satisfaction and hold time KPIs are important. Revenue trumps them all.